A Comprehensive Guide to Improving Your Website’s Performance
Your website is often the first impression a potential customer or client has of your business, so it’s important to make sure it’s in top form.
Website audits are a comprehensive way to evaluate and improve various aspects of your website, such as backlink audits, citation audits, security audits and technical audits.
You Are What You Measure
1. Technical Audits ✨
In this article, we’ll explore the different types of website audits and why they’re important for the success of your website.
A technical audit involves checking the technical aspects of your website, such as its speed, mobile responsiveness, and structure. A slow-loading website can lead to a poor user experience and high bounce rates, while an unresponsive website can harm your search engine visibility.
Certain technical audits can help you identify and fix technical issues, improve the user experience, and boost your search engine ranking. You can use tools like GTmetrix or PageSpeed Insights to perform a technical audit and improve your website’s performance.
2. Citation Audits ✨
Citations are mentions of your business name, address, and phone number (NAP) on other websites, such as directories and review sites. These citations play a significant role in your local search engine optimization (SEO) and can impact your visibility in local search results. A citation audit involves checking the consistency and accuracy of your NAP information across the web.
Inconsistent or incorrect information can harm your local SEO and lead to confusion for potential customers. You can use tools like Moz Local, Bright Local, Whitespark or Yext to perform citation audits and update your NAP information as needed for a fee.
With these platforms you do not end up owning or controlling these digital assets.
Lastly, you may choose to enlist the services of a digital marketting agency like VWA to create a substantial amount of manually claimed, high quality, consistent and detailed citations that your company owns and controls moving forward. Best of all, you won’t be required to pay substantial annual renewal fees if you go this route. It’s a larger investment upfront but long term will yield the highest ROI and cost reduction for your business.
3. Backlink Audits ✨
Backlinks are links from other websites that point to your site. They’re an important factor in search engine optimization (SEO) as they demonstrate to search engines that other websites consider your content valuable and trustworthy.
However, not all backlinks are created equal. Backlink audits help you identify and evaluate the quality of your backlinks, so you can make informed decisions about which links to keep and which to remove.
4. Security Audits ✨
In today’s online landscape, website security is more important than ever before.
A security breach can result in sensitive information being compromised, damage to your reputation, and loss of customer trust. A security audit involves checking the vulnerabilities and weaknesses in your website’s security and taking steps to address them. This can include updating software, implementing encryption, and conducting regular backups.
You can use tools like Sucuri or Norton Safe Web to perform a security audit and ensure your website is secure.
Conducting regular website audits is essential for improving your online presence and achieving your business goals. From backlink audits to citation audits and security audits to technical audits, there are many different aspects of your website that need to be monitored and optimized.
By regularly auditing your website with tools such as AHREFS, SEMRush, Screaming Frog, Google Search Console, Majestic SEO and others, you can ensure it’s functioning at its best and delivering the results you desire.
If you are looking to have an experienced digital marketing agency handle your various website audits, call VWA today.
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